Log In How to Write a Great Executive Summary This is a best-practices guide to learn how to write a great executive summary for your startup or business. You can use this post to help you with writing an executive summary for investors in hopes of getting funding or just writing it as a guideline or business plan for your startup. What is the Purpose of an Executive Summary?
Here's an executive summary example: Terra Engineering Executive Summary Terra Engineering Terra Engineering is a new company that will provide high quality technical and environmental engineering services to its clients. Terra Engineering is scheduled to begin operations on July 16, Terra Engineering will provide a wide array of environmental consulting services to its market which includes: Terra Engineering will target small to medium sized companies and government organizations within the Southern part of Michigan including Detroit and surrounding areas as well as Southern Ontario.
Terra Engineering will seek major contracts with medium sized firms. Those contracts will be serviced with the assistance of strategic alliances, both with other engineering companies such as Randolf and Associates and Barnard and Barry Environmental, as well as other professional groups.
The environmental industry in Southern Michigan and Southern Ontario is an evolving sector which is comprised of companies and organizations that provide environmental technologies or goods and services which: In total, the environmental industry is represented by over 9, firms which range from one person operations to large multi-national firms.
This industry is a large employer of a highly skilled and productive workforce. It is estimated that approximatelyworkers are employed within this industry which is 1.
Overall, the environmental industry and Southern Michigan and Southern Ontario is a growing one. Market drivers in the environmental industry include such pressures as: Today, citizens, governments, businesses, lenders, investors, and organizations are becoming more aware of and placing more pressure on the importance of a healthy environment.
As a result, there is a growing demand for environmentally sound processes and solutions to possible present and future problems.
The entire market has identified the increasing demand for environmental services since similar driving forces as the mainstream market have taken effect.
This is due to a number of key factors such as: The company's knowledge and awareness of the driving forces behind the increasing demand for environmental services like Terra Engineering by it's municipal and community markets will remain invaluable.
Presently, the need for environmentally specialized firms and businesses to fulfill this need is apparent and has become increasingly large. Terra Engineering will differentiate its company in the marketplace in 3 specific ways; the owners, Norm Johnson and Rupert Smith have been employed in the environmental industry for over 20 years and have unmatchable skills and knowledge of the industry; centralized location to the company's target market allows for full market reach and serviceability and a vision of growth for the company's market that will enable the application of contemporary tools to determine solutions for the surrounding areas.
Terra Engineering's sales strategy is three tiered. Thirdly, the company plans to aggressively promote its services with a higher profit margins to allow for maximized profits.
It the first year of operations, Terra Engineering plans on breaking even. In years two and three the company will become more profitable as contracts and clientele increase and as the company learns to become more efficient in operations. The initial start up expense for Terra Engineering include: Capital funds will be used to purchase building improvements, specialized field equipment software, and technical field equipment.
Marketing funds will be used for trade show booth design, trade show attendance, company apparel and various print materials and advertisements. Business support funds will be utilized to hire an accountant. In order to properly fund the start up of Terra Engineering, the financing package consists of personal equity, federal assistance and traditional borrowing.
Our engineering services are top quality and will be of great benefits to our buyers. We know our company will succeed. We plan on selling to those companies that need engineering services in the environmental field. Based on our research, there are plenty of businesses who are need of the types of services we offer.
The need for companies to adopt certain environmental services is clear. It will allow them to regain control of their environmental operations including date and records management. This will provide a solid future and aid in the growth of the business.Tell It to the CEO: How to Write Compelling Executive Summaries and Briefings [Angela J.
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Introduction. Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. This quick guide offers tips that will help you create the executive summary for your business plan.